Coaching packages built to take owners to the next level.

FRWRD coaching helps service-based business owners gain the guidance, structure, and accountability needed to become stronger, more effective leaders.

Patrick Murray

Choose Your Package

The right coaching environment changes everything. Select the level of coaching that will move your business forward.

Bronze

$2,250 /month

Companies that want to begin building structure and clarity but are not yet ready for deeper commitment or weekly accountability.

Perfect for /

  • Owners in an exploratory phase
  • Needing to stabilize operations
  • Looking for growth but with limited bandwidth

Includes /

  • One 1-hour personal Zoom call per month
  • Peer Group Sessions (two 1-hour sessions per month)
  • Access to FRWRD templates, tools, and systems
Get Started

Silver

$2,750 /month

This is the core FRWRD experience and delivers the strongest ROI.

Perfect for /

  • $250k–$10M in revenue
  • Owners ready to take action
  • Teams needing structure & clarity
  • Seeking steady improvement in sales, operations, and margins

Includes /

  • Two 1-hour personal Zoom calls per month
  • Peer Group Sessions (two 1-hour sessions per month)
  • Access to FRWRD templates, tools, and systems
Get Started

Gold

$3,250 /month

For owners who want the fast track. Weekly sessions create deeper work, tighter accountability, and accelerated transformation.

Perfect for /

  • Owners in crisis or turnaround
  • Companies with aggressive growth goals
  • Leaders who want partnership and rapid systems build-out
  • Trying to sell your company

Includes /

  • Four 1-hour personal Zoom calls per month
  • Peer Group Sessions (two 1-hour sessions per month)
  • Access to FRWRD templates, tools, and systems
Get Started

(All packages are month-by-month and do not require a long-term contract)

Don’t build your business alone

FRWRD Peer Groups are small, high-trust communities

FRWRD Peer Groups are small, high-trust communities for owners and leaders in landscaping and service-based businesses. We meet twice a month to work through the real stuff such as leadership, finances, team challenges, and personal clarity with people who get it.

These aren’t fluffy networking groups. They’re curated teams of 3-6 business owners committed to growing their companies and living with purpose. Some are scaling fast and others are digging out, but all are pushing forward, together.

What to Expect

Biweekly 60-Minute Calls

Virtual Zoom-style sessions, led by Patrick or Kenn. Always real, always useful.

Shared Language & Tools

We guide the group through proven frameworks: team health, margin, hiring, scorecards, leadership habits, and more.

Themes That Matter

From financial clarity to culture building to burnout prevention, each quarter focuses on what’s actually moving the needle.

Guest Speakers (Occasionally)

Industry pros drop in to share tactics, stories, and breakthroughs.

Growth Without Isolation

You’ll get a crew in your corner — supporting each other between calls, texting wins, asking hard questions, and celebrating the work.

Who it’s For

Owners or leaders of landscaping or service businesses doing $200K–$8M in revenue

People who value honest conversation, thoughtful challenge, and real accountability

Those who are tired of being the only one at the top and want to move forward with others

Each group is included in one of our FRWRD Coaching Packages (Bronze, Silver, or Gold).

Interested in Consulting?

Need fast, targeted help for your biggest challenges? Our flexible consulting options deliver quick results for landscaping and home service owners who need clarity, actionable plans, and rapid improvements.

“FRWRD Coaching has been life changing for me, personally and professionally.

If you are ready to level up in all areas, be held accountable and grow your business regardless of the trade they are the only choice. To have people like Patrick and Ken on your team there is literally nothing you cannot accomplish. God bless.”

Stephen Mogle
Family Air and Heating
Owner

“I can’t thank Patrick & Kenneth enough for their time coaching me through many significant points of my business journey.

When I started my landscaping company back in 2016 I met with Patrick and Kenneth. From their experience growing Local Roots, they knew how to help and understood our growing pains and were always willing to take their time to point me in the right direction. Over many conversations they went over any questions I had regarding any and all aspects of business. Whether it was coming out to job sites or answering texts/emails I had about the business, they were always a great point of reference.

Early on we struggled with having a successful landscape maintenance division while trying to grow our hardscaping division- Fast forward a handful of years later and we have grown our hardscaping division while continually improving and growing the maintenance division.”

Austin Avampato
Quality Choice Landscaping
Owner

Let’s move FRWRD together

We're excited to learn more about your goals, and help you take the next step in your business. Schedule an intro call with Kenn to learn more.

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Thanks for reaching out! We'll be in touch soon and look forward to helping you overcome the grind and find freedom in your business!
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